Hi, my name is Herbie.
I design user experiences, and craft visual stories.

Currently designing in
‍Los Angeles, CA

Herbie floating over stairs

Take a look at some of my projects.

Halo AR

App
Lowering the barrier for educators to create mobile AR experiences.

50 States Half Marathon Club

Website
Removing hurdles for a community of runners.

Race2Grace

Film
We took a MacLaren 720S into the desert.
Hello, there! I'm Herbie ("short" for Herbert)

In my previous career as a filmmaker, I have been gradually applying aspects of "design thinking" into my workflow without realizing... Now, I'm designing with intention, and I'm taking on the title of UX Designer head-on and all the responsibilities that come with it.

I have collected an invaluable set of experiences and soft skills from filmmaking that helps me craft experiences and solutions for users. I pride myself on my professionalism and my ability to work and communicate within multi-disciplinary teams.

I'm currently locked down in Koreatown, Los Angeles. When I'm not designing, I'm probably spending my time experimenting with fermented foods, being mediocre at video games, or forgetting to feed my sourdough starter.

I am currently available for work!